Enrich, score and route every lead in seconds
Turning raw form fills into qualified, assigned pipeline before your team even opens the CRM.
Speed-to-lead is the most repeatable finding in B2B sales: reply in five minutes and you're in the conversation; reply in five hours and you're a line in someone's spam folder. Yet in most teams, a form fill sits untouched until a rep "gets to the CRM."
What happens in the first sixty seconds
- The lead arrives — form, chat, webinar list, wherever. The trigger is the moment of submission.
- Enrichment fills the blanks. Company size, industry, role, tech stack, funding — pulled from enrichment APIs and the open web, so a name and email become a full profile.
- Scoring applies your ICP. Not a black box: your ideal-customer rules, applied consistently. A = book them now, B = nurture, C = newsletter. Every score comes with the reasoning attached.
- Routing and first touch. A-leads go to the right rep with context, and a personalised first email — referencing what the lead actually did — is drafted or sent. Meetings land on the calendar without a human in the loop.
Your reps stop doing research and data entry. They show up to booked calls with the profile already written.
The compounding effect
Because every lead is scored the same way, your funnel data finally means something: you can see which campaigns produce A-leads rather than which produce volume. Teams usually feed that straight back into targeting — and if you're running the agentic campaign workflow, the agents use it automatically. Explore the rest of our marketing automation services to see what connects.